Colors of Antiquity
2,000-year-old Greek bronze in AR
Project Scope
Discovery & Research, Content Strategy, Concept Development, User Experience Design, Art Direction, Concept Evaluation and Testing, Production Design
Photogrammetry, 3D modeling, Augmented Reality (AR)

Project Description

One of the biggest misconceptions of Western art history is that the ancient world was monochromatic. On the contrary, antiquity was gleaming with colorfully-painted artifacts that looked vastly different from the remains we see today. 

“Victorious Athlete in Augmented Reality” is the pilot project of the series “Colors of Antiquity: Ancient polychromy revealed through augmented reality.” This location-based AR app reveals the long-lost history of one of the Getty Villa’s most-prized statues.

On-site AR experience (this image is real and not a concept – the tracking is that good at the gallery!)

Our team produced, designed, and developed this experience in collaboration with Packet39.

The experience

Museum visitors can point their mobile devices at the “Victorious Athlete” in the Hellenistic gallery to reveal the story of this ancient statue in 3 chapters. Using AR, visitors can see:

  1. A speculative recreation of what the statue looked like originally in ~300 B.C.
  2. A recreation of the statue before conservation when it was hauled out of the Adriatic Sea in 1964, after being lost for centuries (based on archival photographs)
  3. An x-ray view of what the inside of the statue looks like today (based on real conservation x-rays that give us hints into how this ancient sculpture was cast 2 millennia ago)
The app is made up of 3 AR chapters


Our studio led the entire cycle of product development, from the initial discovery and concept development to the final production and user testing. The process included everything from 3D scanning the statue to consulting with content experts and working with our 3D artists to create the final 3D models for the project.

Left: statue in the gallery | Right: recreation of original

Feedback From End Users

Through qualitative testing sessions with visitors and museum educators, we’ve found that AR can be an impactful tool for engagement and learning in museums. The technology adds rich meaning to interpretive content and improves the visitor experience. 

Visitors had a higher preference for using AR as a means to engage with the history of the statue than traditional means of engagement, including self-guided exploration or museum tours. The app increased students’ willingness and excitement to learn about this piece of art history. This level of engagement can often increase knowledge retention, though a longitudinal study is needed to inform and prove this claim. 

Testing also revealed the benefits of the use of this application by docents. The app improved museum docents’ ability to conduct guided tours and tell a story while showcasing AR recreations to tour participants.  


Augmented reality can be an impactful teaching tool at museums and historic sites. There is a multitude of benefits of using augmented reality in these spaces: 

  1. Viewing an object of historical significance often demands imagination and knowledge to fill gaps in understanding about an artifact’s original form. AR can showcase to visitors how sculptures were intended to be viewed originally.
  2. Traditional means of teaching art history often struggle to engage visitors and learners. AR can provide a fresh, engaging way to teach ancient art and culture while attracting new audiences and increasing visitor engagement.
  3. Conservationists would never alter an object to look like it did in its original state.  AR allows for the display of interpretive content on ancient museum artifacts without compromising their conservation or interfering with the exhibition space.
  4. AR experiences can give visitors agency, tell a story, and excite the imagination. This allows visitors to become more inquisitive and interested in museum collections and content.

Check out the 3D models here

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