Project Description

When our studio started taking an interest in VR a few years ago, few experiences were designed with the user in mind. Several years in, and this is too often still the case across various types of VR applications. 

To dig into how people respond to this medium, we started demoing VR titles to people who had never experienced VR. By onboarding a variety of people to VR, we’ve gained a multitude of insights into their behaviors, confusion, pain points, and excitement across a wide range of genres. 

Our qualitative research looked into how first-time users responded to VR as a whole, and then examined the onboarding process of popular VR titles that were widely available at the time of research.

We’ve used our research into first-time VR users as well as their feedback as the basis for multiple presentations and a final white paper of our findings. 

Our insights help us consult clients who are launching their own VR initiatives and are interested in improving both their user onboarding and overall user experience.