Project Description

In 2018, the U.S. Farm Bill was enacted, distinguishing hemp from cannabis and removing numerous restrictions on its sale and production. This legislation also simplified the interstate shipment of hemp products and samples. In response, Zera Hemp Labs engaged our services to establish a laboratory testing network for the expanding market of hemp cultivators nationwide.

Our collaboration involved a thorough exploration of industry needs, ideation of solutions, and formulation of a strategic service design plan for Zera Hemp Labs. This process resulted in the design and development of a marketing site, a comprehensive accounts portal, and a detailed service design blueprint, which included a custom shipping kit for managing hemp product shipments.

Strategic Process & Tactics

Our strategy aimed to meet the needs of a diverse range of stakeholders including hemp cultivators, product producers, buyers, sellers, our client’s employees, future lab partners, and regulatory bodies across federal and state levels.

Our strategy work included:

• Competitive Analysis: Conducted a thorough analysis of the existing landscape in hemp testing to identify gaps and opportunities.
• User Personas and Flows: Developed detailed personas and user flows to encapsulate critical information for optimal UX design.
• User Interviews: Engaged directly with end-users such as hemp cultivators and product manufacturers to gather insights on their needs.
• Design Execution: Created sitemaps, wireframes, prototypes, and UI designs for the marketing site, accounts portal, and shipping kit.
• User Testing: Conducted tests with real users to refine designs before final implementation.
• Content Strategy: Developed a content strategy that included UX writing and other essential product copy.
• Art Direction: Established a unified and cohesive visual language that ensured all visual and functional elements were harmonious and effectively communicated the brand’s identity

Sample Deliverables

The Marketing Site

The outcome of our strategic work allowed us to build the first touchpoint for most users—the marketing website. 

The Accounts Portal

We built Zera Hemp Labs an account portal where users can order, track, and manage tests for their hemp products all in one place.

The Shipping Kit

Because hemp isn’t restricted like cannabis, we innovated and designed an easy shipping kit for users to send their samples. This helps customers who need quick turnaround and peace of mind to send their products to labs in an easy-to-use kit equipped with instructions, product containers, and a pre-paid shipping label.