MCR Labs
Site redesign for research laboratory
Delivery included
UX Strategy and Design, Information Architecture, Art Direction and visual design

Project Description

Our extensive collaboration with a leading cannabis research laboratory led us to redesign their website and online experience.

This included a complete overhaul of the information architecture, navigation, usability, and visual design of their marketing site. Part of the task was incorporating the company’s new brand ethos while aligning with the needs of a variety of users, including existing and potential clients, as well as the admin, technicians, and content creators at the laboratory.  

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