MCR Labs
Site redesign for research laboratory
Delivery included
UX Strategy, UX Research, UX Design, Information Architecture, Art Direction

Project Description

Our extensive collaboration with a leading cannabis research laboratory led us to redesign their multi-state and HQ websites.

This included a complete overhaul of their marketing site:

  • Information Architecture
  • Navigation
  • Accessibility
  • Art Direction & Visual design

Part of the task was incorporating the company’s new brand ethos while aligning with the needs of various users, including existing and potential clients, as well as the laboratory’s admin, technicians, and content creators.  

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