Project Description

Jackson Pollock and Lee Krasner were leading artists of the Abstract Expressionist movement in the mid-twentieth century. The award-winning VR experience “Tracing Paint” immerses visitors in a virtual reality recreation of the barn studio where these artists worked.

In the experience, visitors can walk around the virtual space and hear Pollock and Krasner talk about how they painted some of their best-known masterpieces. Users can explore Pollock’s famous poured paintings up close and personal right on the paint-splattered studio floor.

The VR tour also showcases the transition of the barn studio into the main workspace of Lee Krasner, who preferred to tack her canvases on the walls. In addition, visitors hear from multiple art critics to better understand these artists’ work.

Produced by MediaCombo, L3A Studio worked with a team of developers and writers to help push forward the user experience of the project. Our studio worked to solve design challenges such as locomotion, navigation, interactive narrative, onboarding, accessibility, and UI, all while maintaining best practices for VR design.

Visitors can experience the virtual reality tour as a supplement to the physical tour of the Pollock-Krasner House and Study Center in Long Island. People who can’t travel and those with mobility issues can also visit the site virtually by downloading the experience on Viveport.

Awards & Recognition

This project won the 2021 Silver Telly Award for Immersive & Mixed Reality.

Read additional press about this project on VR Voice.