MediaCombo, Pollock-Krasner House
VR tour of an art studio
Delivery included
UX design, UX strategy, wireframes, application map, flow charts, user journey map
Winner of the 2021 Silver Telly Award for Immersive & Mixed Reality

Best VR - New Media Film Festival 2022

Project Description

Jackson Pollock and Lee Krasner were leading artists of the Abstract Expressionist movement in the mid-twentieth century.

This award-winning VR experience, “Tracing Paint,” immerses visitors in a virtual reality tour inside the recreation of the barn studio where these artists worked.

Barn studio in VR

In the experience, visitors can walk around the virtual space and hear Pollock and Krasner talk about how they painted some of their best-known masterpieces. Users can explore Pollock’s famous poured paintings up close and personal right on the paint-splattered studio floor.

Pollock's "Blue Poles" painting on the floor
Jackson Pollock’s painting on barn floor

The VR tour also showcases the transition of the barn studio into the main workspace of Lee Krasner, who preferred to tack her canvases on the walls. In addition, visitors hear from multiple art critics to better understand these artists’ work.

Krasner's "Gaea" painting on the wall
Lee Krasner’s painting on wall

Our Role

Produced by MediaCombo, L3A Studio worked with a team of developers and writers to help push forward the user experience of the project. Our studio worked to solve design challenges such as:

  • Locomotion
  • Navigation
  • Interactive narrative
  • Onboarding
  • Accessibility
  • UI design

Visitors can experience the virtual reality tour to supplement the physical tour of the Pollock-Krasner House and Study Center in Long Island. People who can’t travel and those with mobility issues can also visit the site virtually by downloading the experience on Viveport or the Meta Quest store.

Awards & Recognition

This project won the 2021 Silver Telly Award for Immersive & Mixed Reality.

Read additional press about this project on VR Voice.

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